See more of Ending the sexualization of female athletes on Facebook. Since the early 20th century, the feminist movement has made enormous strides to improve the status of female athletes. Sexualization Articles - Inquiries Journal Sexualization of Female athletes Casa. The Sexualization Misrepresentation of Female Athletes in Sexualization of Female Athletes - gender, sexuality and sports One way that advertisers go wrong is by sexualizing female athletes. Research has shown that women -- the core demographic for women’s sports and the products that female athletes are recruited to help sell -- do not respond well to overly-sexualized portrayals of women’s sports stars. This expectation continues to disempower and trivialise the athletic potential of women and the value of females in sport. The Sexualization of Female Athletes in Advertising ... Olympic gold medalist Missy Franklin speaks on the sexualization of female athletes. The Journal of Social Psychology, 155(1), pp.1-11. As stated by the objectification theory, women can be affected by media portrayals of physical ideals whether … The media focuses attention on a female’s looks and age over her athletic abilities, rendering them as ‘sex-pots’ and ‘darlings’. Google Scholar
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